Branded materials were developed regionally. It gave me the opportunity to lead the design efforts in our Canadian branch, while respecting print guidelines and offering well-composed layouts. Discover the selection below.
Further down the page, you'll see that the print creative was occasionally animated to appear on digital display screens.
Lightboxes placed in the regions, helped creating more brand awareness and exposure. To do so, I conceptualized some animations by leveraging the latest brand messaging and print creative. Restaurants and universities were targeted & creative was made to appeal to 18-35 year olds.
