Over the years, I've designed dozen of storyboards for online videos and web banners. More recently, I've leveraged these skills to become a 2D motion designer while art directing the executions.
The most effective campaign creative I've designed had online animated teasers. It worked successfully for two campaigns in particular. Find out more below.
The counter timer made for Black Friday created a sense of emergency and ultimately led to hundreds of online purchases (+ tons of click through ads, emails and campaign page visits). The 1st version consisted of an animated gif daily uploaded onto a web banner header. The 2nd timer version came from a 3rd party website's auto-generated code (i-frame integration). I took care of both executions showcased below.
The following video teaser generated a lot of excitement around the upcoming offer.
Lastly, I had fun making two short animations which appeared on the 2019 Air Deal & St Valentine's Day campaign offer pages. At that time, the branding was very different using vibrant colours, Trade Gothic/Soleil web fonts and icons instead of illustrations.
